Let’s Do It Peja is one of Kosovo’s most active environmental organisations — a grassroots movement that has spent ten years mobilising communities to clean, protect, and advocate for a greener future. But after a decade, their visual identity had aged alongside their ambition. The tenth anniversary was the perfect moment to reset.
Habitat was brought in to lead a full brand identity overhaul for Rilindja Gjelbër — “Green Revival” — the campaign mark for this milestone chapter. The brief was clear: create an identity that feels grounded in nature, energised by people, and built to last another decade.
The logo mark is a tree — but look closer. The trunk becomes a figure standing tall, arms raised skyward, embodying the unity of community and the power of collective action. A circle crowns the form: an emblem of continuous cycles, renewal, and rebirth.
The primary color will be green because of the main focus of the organization, the other color will be black, up to the shade of white because of the seriousness of the company. The auxiliary colors will be organic colors from the most diverse, which will fit the new Brand of the organization due to its focus.
A brand is only as strong as its applications. We took the identity across every surface Let’s Do It Peja touches — from tote bags carried at clean-up events to billboards calling a city to action.
